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Live & Breathe and Morrisons launch Nutmeg on TikTok
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Live & Breathe and Morrisons launch Nutmeg on TikTok
March 2025 – Morrisons, along with leading creative agency, Live & Breathe, today announce the launch of Morrisons’ clothing brand, Nutmeg, on TikTok. The new channel aims to boost the brand’s growth, awareness and relevance among fashion consumers. After growing Nutmeg’s Instagram followers by 20% last year, Live & Breathe wanted to replicate this success on TikTok. Through a strategy designed to expand the brand to new audiences, engage and nu…
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