LIV Golf’s CEO Scott O’Neil Now Racing the Clock as He Seeks New Funding
The league has begun an investor roadshow to raise up to $350 million as questions grow over Saudi backing through 2026.
- On Tuesday, LIV Golf CEO Scott O'Neil addressed reports that Saudi Arabia's Public Investment Fund might withdraw support prematurely, sidestepping a direct guarantee the 2026 season will conclude as planned.
- The Saudi PIF, which has invested an estimated $5 billion since 2022, reportedly plans to cease funding LIV after the current season, prompting urgent external investment efforts.
- Seeking to raise up to $350 million from stakeholders, the organization began an investor roadshow last month, with O'Neil reporting five formal meetings and 18 more planned for this week.
- While the league maintains events in the United Kingdom, New Jersey, Indianapolis, and Michigan, an official with a major partner recently told Front Office Sports that "every remaining tournament is on the fence."
- Future sustainability hinges on securing outside investment, with O'Neil insisting the business remains "disciplined and very, very value-creative" while managing star players like Jon Rahm and Bryson DeChambeau.
14 Articles
14 Articles
LIV Golf’s CEO Scott O’Neil now racing the clock as he seeks new funding
LIV Golf has 46 days between the end of a tournament in Spain and the next one in England, and it could be the most important stretch of the season for CEO…
LIV Golf's CEO Scott O'Neil now racing the clock as he seeks new funding
LIV Golf is on a 46-day break between tournaments and it might be the most important part of the year. CEO Scott O'Neil was a guest on CNBC on Tuesday and said he's seeking $300 million from investors now that…
LIV Golf Boss Flustered When CNBC Host Puts Him on the Spot About Whether Remaining 2026 Events Will Be Played
The CEO of LIV Golf was put on the spot Tuesday by a CNBC host who asked him about reports that the league may not have the money to finish the season. On Sunday, Front Office Sports revealed there was a chance LIV Golf’s funding could run dry before the conclusion of the current season. The report came weeks after it was announced that Saudi Arabia’s Public Investment Fund would only continue funding LIV through the rest of the season. After th…
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