Little Jellies founder on the brand’s mission to keep kids safer in water

Little Jellies founder on the brand’s mission to keep kids safer in water

Amy Hando was a competitive swimmer growing up and became a swimming teacher in her early teens, subsequently working as a lifeguard. While studying law at university, Amy continued to teach and still offered the occasional private swimming lesson post-university when working as a junior lawyer. All this exposure to the pool environment left Amy underwhelmed by the bland nature of much swimwear, and particularly that of boys. “I have always love…