LinkedIn Launches New Effort in Push to Capture Business Advertisers
The new ad tool lets brands find creators by expertise and audience fit, as LinkedIn expands monetization options beyond sponsored posts.
6 Articles
6 Articles
LinkedIn launches new effort in push to capture business advertisers
LinkedIn is stepping up its pitch to creators with a new marketplace
Ben Montgomery/Getty Images for SXSW LondonA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing dispatch.LinkedIn is leveling up its pitch to creators.The company said on Wednesday that it's introducing "Creator Marketplace," a new section within its ad platform to help advertisers identify creators relevant to their sectors and desired audiences.Creators can opt in to share their contact i…
LinkedIn debuts its first creator marketplace, in North America, allowing some marketers to search for creators by topic and view "creators cards" with metrics (Krystal Scanlon/Digiday)
Krystal Scanlon / Digiday: LinkedIn debuts its first creator marketplace, in North America, allowing some marketers to search for creators by topic and view “creators cards” with metrics — LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does.
LinkedIn is launching an initiative to structurally change the global influencer industry. With the new Creator Marketplace, LinkedIn connects brands and Creator directly with each other for the first time via its own infrastructure. According to Goldman Sachs, the global Creator Economy market comprises around USD 250 billion. Goldman Sachs forecasts growth to over USD 480 billion by 2027. What the Creator Marketplace offers: Targeted identific…
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