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LinkedIn brings its B2B ad targeting to U.K. connected TVs

Advertisers can target U.K. viewers by job role, industry and seniority as LinkedIn says CTV ads can cut lead conversion costs by 30%.

Summary by Digiday
Long gone are the days when LinkedIn was just a job-searching site. Now, it's becoming a B2B destination that includes video, and CTV ads.

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Social Media TodaySocial Media Today
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LinkedIn launches CTV ads in the UK

The company said that its connected TV ads are 2.6 times more likely to reach B2B audiences than other CTV options.

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LinkedIn takes job-role TV ad targeting to the UK, its third market

Cisco reached 52% more midmarket accounts in early UK use, LinkedIn says, as B2B marketers get LG and Titan OS TVs. Which of its figures come from UK campaigns?

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LinkedIn brings its B2B ad targeting to U.K. connected TVs

Long gone are the days when LinkedIn was just a job-searching site. Now, it's becoming a B2B destination that includes video, and CTV ads.

·New York, United States
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Targeting a Marketing Director in Front of His TV: LinkedIn Deploys Its Offer in the UK

LinkedIn expands its advertising offer on connected television in the UK. Advertisers can target spectators according to their profession, sector and level, and then solicit them on the professional network. Photo Credit: Unsplash / jalgtvstand The small screen, target B2B After the United States and Canada, LinkedIn expands its advertising on connected television in the United Kingdom. Announced on 12 November, this deployment allows B2B advert…

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BizToc broke the news on Thursday, November 12, 2026.
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