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Linear ad spend grew in Q1 despite economic uncertainty: iSpot

Summary by marketingdive.com
While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

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Linear ad spend grew in Q1 despite economic uncertainty: iSpot

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

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marketingdive.com broke the news in on Monday, May 12, 2025.
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