Lincolnshire rubber becomes an artform in creative collaboration

Lincolnshire rubber becomes an artform in creative collaboration

Bridgestone’s commitment to innovation has taken a creative turn, after its Bourne-based tyre products became an artform at a contemporary UK art exhibition for the first time.

Bridgestone Becomes an Artform

Bridgestone tyres were recently featured as art in a UK contemporary exhibition, highlighting the company’s innovative approach London-based artist Madeleine Ruggi has created a body of work inspired by Bridgestone’s Bulldog retread plant in Bourne, presented in an exhibition titled Soft Landing. The exhibition was available to the public at Palmer Gallery last month and is scheduled for another showing during Frieze Art Fair week in London this…

Bridgestone at a Contemporary UK Art Exhibition for the First Time

Bridgestone and its innovation have taken a creative turn, as its tyre products have become an art form at a contemporary UK art exhibition for the first time. Bridgestone at an Art Exhibition London-based artist Madeleine Ruggi has transformed the sights, sounds and materials of Bridgestone’s Bulldog retread plant in Bourne into an artwork featured in the exhibition, Soft Landing, which was open to the public at Palmer Gallery last month. The a…