Liftoff Announces Minority Growth Equity Investment from General Atlantic at $4.3 Billion Valuation

Liftoff Announces Minority Growth Equity Investment from General Atlantic at $4.3 Billion Valuation

REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 5, 2025-

Liftoff confirms minority investment from General Atlantic at $4.3B valuation - Mobile Marketing Reads

Liftoff, a provider of performance marketing and monetization tools for mobile apps, has announced that General Atlantic has acquired a minority stake in the company.

Deal Roundup: General Atlantic buys into Blackstone's Liftoff at $4.3bn valuation, Thoma Bravo commits to HubSync

General Atlantic has bought a minority stake in Blackstone-backed Liftoff to value the business at $4.3bn. The post Deal Roundup: General Atlantic buys into Blackstone’s Liftoff at $4.3bn valuation, Thoma Bravo commits to HubSync appeared first on AltAssets Private Equity News.

Liftoff Receives Minority Growth Equity Investment from General Atlantic at $4.3 Billion Valuation

Liftoff, a Redwood City, CA-based provider of performance marketing and monetization solutions for the app economy, received a minority growth equity investment from General Atlantic, at $4.3 Billion valuation. The amount of the deal was not disclosed. The company intends to use the funds to expand operations and its development efforts. Led by CEO Jeremy […] The post Liftoff Receives Minority Growth Equity Investment from General Atlantic at $4…

Sources: General Atlantic is in advanced talks to buy a minority stake in Blackstone-backed Liftoff; the deal would value the mobile app marketing firm at $4B+

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