US EditionLidl Owes French Rival $50 Mn After Ads Ruled Deceptive
ÎLE-DE-FRANCE, FRANCE, JUL 9 – The court ruled Lidl's ads misled consumers by promoting unavailable products and ordered a €43 million payout to Intermarché for unfair competition between 2017 and 2023.
- Lidl must pay €43 million to Intermarché after the Paris appeals court found its ads deceptive and amounted to unfair competition.
- The appeals court ruled that Lidl's advertisements from 2017 to 2023 likely deceived consumers since products were not consistently available at the advertised price.
- The court decided Lidl's actions shifted from deceptive practices to unfair competition because it had knowledge of product unavailability.
- Lidl announced plans to appeal this ruling, while Intermarché has not commented on the situation.
53 Articles
53 Articles
Sparkling foxes regularly look for offers at Lidl. But an action was not quite round - the case even ended up in court.
Sparkling foxes regularly look for offers at Lidl. But an action was not quite round - the case even ended up in court.
Lidl was sentenced this Wednesday for "illegal advertising" broadcast for 7 years. The German channel will have to pay 43 million euros in reparations to Intermarché. She announced that she will seek cassation. - Sentenced to pay 43 million euros for "trumpy" advertisements, Lidl will go to cassation (Police, justice and other facts).
The flagship brand of the Three Musketeers won on July 4 its judicial battle started in 2019 against the German chain of stores. In issue, promotional advertisements on products not found in shelves.
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