US EditionLidl Is Diversifying: Towards a Two-Speed Model in Discount Distribution
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Lottstetten's Test: A Laboratory for Redefining Balances On July 31, 2025, Lidl launched a new format in Lottstetten, Baden-Württemberg, a retail outlet dedicated exclusively to non-food sales. Named Lidl Home & Living, this 500 m2 store represents a strategic hub. Lidl voluntarily detachs its current consumer offer to explore a distinct, high-margin and high-rotational activity. This choice of location, at the Swiss border, is not insignificant…
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