Lidl Bulgaria Defends Pricing Model Amid Scrutiny Over Butter and Cheese Markups
6 Articles
6 Articles
The CEO of Lidl Bulgaria, Milena Dragiyska, rejected the allegations of markups of 135% for butter, 85% for other types of butter and cheese with a delivery price of 1.92 euros, which is sold for 4.49 euros. "Categorically, no product in Lidl has such a markup," she said on Nova TV. According to Dragiyska, the company works with low profit margins. She pointed out that for every 100 euros in turnover, Lidl earns between 2 and 5 euros. The CEO ad…
Lidl Bulgaria Defends Pricing Model Amid Scrutiny Over Butter and Cheese Markups
Retail prices for basic food staples in Bulgaria, including butter and cheese, have drawn scrutiny after reports indicated markups ranging from 85% to 135% over supplier costs. Milena Dragijska, CEO of Lidl Bulgaria, disputed claims of unjustified pricing during an appearance on the "Zdravey, Bulgaria" program (NOVA). Dragijska stated that the company operates on a low-margin model, yielding between 2 and 5 euros in profit for every 100 euros of…
Lidl Bulgaria CEO Pushes Back Against 135% Food Markup Claims as Butter and Cheese Prices Face Scrutiny
Lidl Bulgaria chief executive Milena Dragijska has challenged claims that retailers are applying excessive markups to essential food products, including butter and cheese, after reports highlighted price increases of between 85% and 135% above supplier costs. Speaking on NOVA television’s Zdravey, Bulgaria programme, Dragijska said Lidl operated on a low-margin business model, earning between €2 […]
We have no concerns about inspections. We have been working openly for 16 years, strictly complying with the laws and daily being directly accountable to ...
"For every 100 euros in turnover, we earn between 2 and 5 euros." This was stated by Lidl's CEO for Bulgaria and North Macedonia Milena ...
The CEO of Lidl Bulgaria, Milena Dragiyska, gave a categorical response to the accusations of markups of over 100% in retail chains. She rejected the claims that the company sells products with such markups, and announced that its annual operating profit is between 2% and 5% of turnover. According to Dragiyska, the real problem with food prices is the insufficiently competitive Bulgarian production, which necessitates imports and increases depen…
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