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Lidl and Aldi Accelerate Their Conquest of Spain While Mercadona Watches and Loses Quota

Summary by Merca2.es
Algori’s data up to week 24 of 2026 show a change of cycle. Mercadona continues to be a leader, but the big winners of what we’ve been doing for the year are Lidl, Aldi, Bonpreu and Consum, which are progressing practically in all the territories. The months of April and May have been negative for Mercadona, leading the Juan Roig chain to slow down its market share and growth, but it remains positive.
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Algori’s data up to week 24 of 2026 show a change of cycle. Mercadona continues to be a leader, but the big winners of what we’ve been doing for the year are Lidl, Aldi, Bonpreu and Consum, which are progressing practically in all the territories. The months of April and May have been negative for Mercadona, leading the Juan Roig chain to slow down its market share and growth, but it remains positive.

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Merca2.es broke the news on Wednesday, July 1, 2026.
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