Lewis Hamilton’s impact: Ferrari sponsor reports 800% sales boom

Why does a 40-year-old very rich guy with a long, successful career behind him choose to continue his career in Formula 1 - and why has he chosen Ferrari as the final destination of his career? Formula 1 journalist Ben Hunt talks about Lewis Hamilton's driving force

Lewis Hamilton Begins His Adventure with Ferrari: A New Beginning in Search of Glory Just weeks before the start of the 2025 Formula 1 season, Ferrari has changed the sport by announcing the signing of seven-time world champion Lewis Hamilton on a multi-year contract. This historic move, which places the most decorated driver of the modern era at the heart of Formula 1's most successful team, comes with high hopes of ending Ferrari's 17-year con…

Lewis Hamilton’s impact: Ferrari sponsor reports 800% sales boom

Puma has reportedly experienced an astonishing eightfold surge in sales of its Ferrari Formula 1 merchandise since Lewis Hamilton’s blockbuster move to the team at the start of the 2025 F1 season. Lewis Hamilton’s Move to Ferrari Sparks Commercial Boom The seven-time World Champion’s switch to Ferrari marked only the second team change of his legendary career, following 12 highly successful years with Mercedes. His arrival at the Scuderia has no…