Levi’s revenue grows despite continued tariff headwinds

Levi’s revenue grows despite continued tariff headwinds

The apparel company's Q4 net revenues increased 1% and CEO Michelle Gass revealed it will debut a conversational AI chatbot for customer recommendations.

Levi Strauss sales rise as DTC-first strategy pays off

Drapers Levi Strauss sales rise as DTC-first strategy pays off Levi's owner Levi Strauss and Co has hailed a year of "growth" and "sustained momentum" as full-year sales and profits increased, exceeding expectations.The post Levi Strauss sales rise as DTC-first strategy pays off appeared first on Drapers.

Levi Strauss sees European revenue rise

American clothing brand Levi Strauss & Co reported a resilient fourth quarter (Q4) and a strong full-year (FY) performance, underpinned by continued growth in direct-to-consumer (DTC) and Europe. For the three-month period  ended 30 November 2025, net revenues rose 1% on a reported basis to $1.8bn (£1.31bn), or 5% organically, despite ongoing pressure in wholesale. The business said Europe was a standout region, with Q4 net revenues up 8% report…