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Levi Strauss Raises Annual Forecasts on Resilient Demand for Premium Jeans

The denim maker said direct-to-consumer sales topped half of revenue and lifted its 2026 outlook after earnings and sales beat estimates.

  • On Tuesday, Levi Strauss reported first-quarter revenue of $1.74 billion, beating analyst estimates of $1.65 billion and prompting the retailer to raise full-year guidance to $6.63 billion to $6.69 billion.
  • CEO Michelle Gass attributed strong performance to "broad-based growth across channels, regions and categories," while the company's shift into a "DTC-first denim lifestyle brand" captured a larger addressable market.
  • Chief Financial Officer Harmit Singh announced plans to retire after 13 years of service; Singh will transition to special advisor once a successor is appointed.
  • The company's guidance assumes a 20% global tariff, though Levi Strauss currently faces a 10% duty on U.S. imports; if the lower rate remains, the retailer projects a $35 million earnings boost.
  • Leveraging artificial intelligence to automate redundant manual transactions, Levi Strauss aims to grow revenue faster than costs throughout the year. This operational efficiency strategy supports the company's broader momentum.
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Reuters broke the news in United Kingdom on Tuesday, April 7, 2026.
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