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Levi Strauss Raises Annual Forecasts on Resilient Demand for Premium Jeans
The denim maker said direct-to-consumer sales topped half of revenue and lifted its 2026 outlook after earnings and sales beat estimates.
On Tuesday, Levi Strauss reported first-quarter revenue of $1.74 billion, beating analyst estimates of $1.65 billion and prompting the retailer to raise full-year guidance to $6.63 billion to $6.69 billion.
CEO Michelle Gass attributed strong performance to "broad-based growth across channels, regions and categories," while the company's shift into a "DTC-first denim lifestyle brand" captured a larger addressable market.
Chief Financial Officer Harmit Singh announced plans to retire after 13 years of service; Singh will transition to special advisor once a successor is appointed.
The company's guidance assumes a 20% global tariff, though Levi Strauss currently faces a 10% duty on U.S. imports; if the lower rate remains, the retailer projects a $35 million earnings boost.
Leveraging artificial intelligence to automate redundant manual transactions, Levi Strauss aims to grow revenue faster than costs throughout the year. This operational efficiency strategy supports the company's broader momentum.