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Levi Strauss to sell Dockers to brand management firm Authentic Brands Group

  • Levi Strauss has agreed to sell Dockers to Authentic Brands Group for $311 million, according to an announcement made on Tuesday.
  • Levi Strauss created Dockers in 1986 as an alternative to denim for consumers.
  • CEO Michelle Gass stated that selling Dockers aligns with Levi Strauss's strategic priorities to focus on direct-to-consumer efforts and women's and denim lifestyle investments.
  • Authentic Brands Group is acquiring the intellectual property of Dockers, a well-known khaki brand created by Levi Strauss.
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Levi Strauss selling Dockers in deal worth more than $300M

Dockers will now join a portfolio that includes brands such as Reebok and Sperry.

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Chain Store Age broke the news in on Tuesday, May 20, 2025.
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