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Letter: Downtown Fargo cannot out-brand bad fundamentals

Summary by Inforum
"Parking friction, inconsistent foot traffic, and a narrow customer base are just basic structural problems. City leaders can subsidize and brand/re-brand it however they want, for as long as they want, but they cannot force fundamentals to cooperate," writes Darrek Crissler.

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Letter: Downtown Fargo cannot out-brand bad fundamentals

"Parking friction, inconsistent foot traffic, and a narrow customer base are just basic structural problems. City leaders can subsidize and brand/re-brand it however they want, for as long as they want, but they cannot force fundamentals to cooperate," writes Darrek Crissler.

·Fargo, United States
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Inforum broke the news in Fargo, United States on Tuesday, January 6, 2026.
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