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L’ERA tops £140k in TikTok Live sales as livestream shopping gains momentum - InternetRetailing

London-based jewellery brand L’ERA has generated over £140,000 in TikTok Live revenue alone in 2025. Since its launch in August 2023, this family-run demi-fine brand has nearly doubled its TikTok revenue year over year, with livestream sales contributing significantly to overall turnover. While TikTok is often linked to smaller, impulse-driven purchases, founders Lara Sofia-Mar and her daughter Angèle Sofia have received individual orders exceed…
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ProfileTree broke the news in on Monday, February 16, 2026.
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