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LEGO's New Global Strategy Has Jason Momoa as Protagonist
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In a context where screens gain ground and time sharing seems to shrink more and more, LEGO puts the game back at the center of the global conversation. The Danish company, which has built much of its positioning around creativity and imagination, now adds actor Jason Momoa as a new face of a strategy that seeks something more ambitious than selling toys: defending family play time. The incorporation of the protagonist of the Aquaman saga is par…
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