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LEGO Climbs the World Cup and Makes Zócalo Its Biggest Showcase in Mexico
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The Zócalo of Mexico City is more than a meeting point where thousands of fans gather to watch the matches of the World Cup 2026. Between giant screens, celebrations and activities around the tournament, LEGO installed an activation that serves as a showcase to approach consumers who may have never bought one of its sets, but who will live the world-wide atmosphere. Brenda Campos, director of Marketing of LEGO for Latin America , explains that m…
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