Barbie debuts LeBron James doll as brand's first 'Kenbassador'
- Mattel will release a LeBron James Ken doll on April 14, making him Barbie's first Kenbassador.
- Barbie created the LeBron James Ken doll to recognize his positive impact and honor his legacy as a role model.
- The doll features James in a custom varsity jacket, Nike sneakers, Beats headphones, sunglasses, and other personalized accessories.
- LeBron James said he was fortunate to have role models and that partnering with Barbie is an honor.
- Mattel will donate to the LeBron James Family Foundation and Save the Children, investing in resources for kids and families.
145 Articles
145 Articles
KTLA gets up close and personal with a new form of LeBron James
LeBron James recently became the first professional male athlete to have his likeness depicted in a Ken doll, and KTLA was able to get an exclusive look at the King in his newest form before the figurine officially went on sale. It was originally announced that the NBA’s all-time leading scorer would be a Barbie Kenbassador on Wednesday. In a press release, Mattel – Barbie's parent company – applauded the Lakers forward for his positive impact …
'Does it come with a little Bronny?': Jake and Spike reacts to the newest 'kenbassador'
LeBron James, the face of the NBA for arguably the last 10-plus years, has become the first professional male athlete to be honoured as a Ken doll. “LeBron James is the first ‘kenbassador.’ It’s a new Lebron James. LJ on his jacket. It’s a beautiful little collector piece,” Spike O’Neill, co-host of “The Jake and Spike Show” on KIRO Newsradio, said. “LeBron James is going to be forever enshrined in plastic to become a collector’s item, a trophy,…
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