OpenAI Tests Ads in ChatGPT Amid Financial Pressure

Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

OpenAI is now internally testing 'ads' inside ChatGPT that could redefine the web economy.

From hatred to hiring: OpenAI's advertising change of heart

In less than a year, OpenAI execs have stopped the scorn and instead embraced the advertising world. We trace each tentative step.

OpenAI Looks to Build In-House Ad Infrastructure

ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.

The head of ChatGPT won’t rule out adding ads

OpenAI is considering ways to bring in additional revenue, and bringing ads to ChatGPT is one option on the table.

ChatGPT begins its evolution into an ad platform

OpenAI is preparing to turn ChatGPT into an advertising platform, posting a new role for an engineer to build systems for ad integration, campaign management, and attribution. The move could position ChatGPT as a new challenger to Google, Meta, and Amazon’s ad businesses. Already a major driver of referral traffic to retailers like Walmart, Etsy, and Target, ChatGPT has clear potential to evolve into a commerce and ad engine. But execution will …

OpenAI’s Changing Tune: Why Sam Altman No Longer Sees Ads as the Enemy

Once resistant to advertising, Sam Altman now sees it as OpenAI’s path toward sustainability amid soaring AI costs.