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Laurent Broca (Havas): "in a Tense Market, Creativity and Measurement Become Weapons" - the Media Leader En
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INTERVIEW DU LUNDI. In a pressurized advertising market, Havas Media Network claims a counter-current trajectory. Major budget gains, including LVMH in Europe, acceleration of the new business in France and internationally, rise to the power of Converged.AI and structure of Forward Media: Laurent Broca, CEO of Havas Media Network France, details the company's growth levers and its strategy to combine performance, creativity and convergence of in…
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