US EditionLatinos Find More Diversity and Nascar Efforts to Cultivate the Latino Audience
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Gallery • 2 Photos Eleanor Lusciatti A family poses for a photo at the Blue Cross Blue Shield booth at the NASCAR Village in Grant Park on Saturday, July 5, 2025. Adrian Martinez began following NASCAR at the age of 6. Ten years later, he's finally seeing a Latino presence in the fandom, which he's part of this year at the third annual NASCAR Chicago Street Race. The NASCAR fan has attended two races every year since his early interest, for the …
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