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Latin and country surge in the US as more music is being streamed than ever before
Global audio streams hit 2.8 trillion as Latin and country gain share and Netflix keeps leading U.S. original viewing, Luminate said.
- On Wednesday, data firm Luminate released its 2026 Midyear Report, showing global on-demand audio streams reached a record 2.8 trillion in the first half of 2026, up from 2.5 trillion last year.
- R&B/Hip-Hop remains the top U.S. genre, though album-equivalent consumption fell to 30% in the first half of 2026, down from 41% in 2023, as Latin and country music experience accelerated growth.
- Data shows 54% of U.S. listeners now engage with Latin music, while English-language consumption fell to a new low of 87.1%; nearly 1 in 10 streams in the U.S. was in Spanish during the period.
- Netflix accounted for 57% of all original content viewing time in the U.S., followed by Prime Video at 11% and Hulu at 7%, with original TV series drawing 11.5 billion hours streamed.
- Generative AI tracks are gaining traction, with country act Breaking Rust's "Livin' on Borrowed Time" earning 19 million streams in the U.S. during the first half; models often use real artists' voices without their knowledge.
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Associated Press News+13 Reposted by 13 other sources
Latin and country surge in the US as more music is being streamed than ever before
Luminate’s 2026 Midyear Report reveals key streaming trends in music, film and TV. Music streaming has reached new heights globally, with on-demand audio streams hitting 2.8 trillion.
·New York, United States
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Total News Sources14
Leaning Left7Leaning Right0Center6Last UpdatedBias Distribution54% Left
Bias Distribution
- 54% of the sources lean Left
54% Left
L 54%
C 46%
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