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Xinhua Silk Road: SE China City Opens up New Space for Garments, Footwear Trade via Fashion, Culture Boosters
Local producers are adding R&D, logistics and cultural design to lift exports and build an international fashion industry ecology.
On Tuesday, June 2, 2026, Quanzhou, a coastal manufacturing hub in Fujian, China, reported expanding its global trade in sportswear and footwear by integrating fashion and cultural elements.
Quanzhou proposed a 3-year action plan in March 2025 to craft an international fashion capital by 2027, evolving from a pure manufacturer to a pacesetter for brands like ANTA and PEAK.
Since October 29, 2021, the Quanzhou Comprehensive Bonded Area has utilized the 9610 mode to serve small B2C cross-border e-commerce operators, with goods export of shoes and garments surging notably.
Enhanced logistics services, including international liner and aviation options, now support local producers in selling stylish sportswear and footwear to 100-plus countries and regions around the world.
Local producers are building unique styles by incorporating cultural enablers such as Maritime Silk Road elements and traditional Fujian motifs, aiming to forge an internationalized fashion industry ecology.