US EditionLatency Kills Trust: 7 Ways to Boost Conversions Fast
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Latency Kills Trust: 7 Ways to Boost Conversions Fast
Two smart-looking graphs can tell wildly different stories. In the first, a visitor taps a banner in São Paulo and your landing page blossoms open in the blink of an eye. In the second, that same click sits in limbo for a quarter of a second, the page finally limps into view, and a would-be lead wanders off before the form even renders. Both journeys travel the same line on the map; only time itself has changed. This article peels back every hi…
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