Lanterns and crescents: more retailers court Ramadan buyers

Target, other retailers increasingly court Ramadan buyers

Many Muslim Americans welcome the recognition and applaud those retailers that are making it easier for them to bring home the cheer that publicly marks some other faiths’ holidays. Ramadan is a month of fasting, increased worship and charity. It’s also often a time for festive gatherings. Ramadan is followed by the Eid al-Fitr holiday.

Lanterns and crescents: More retailers court Ramadan buyers

With her 3-year-old daughter sitting inside a red Target shopping cart, Aya Khalil looked through the aisles with anticipation. The author was on a mission: See for herself that her children's book about a boy and his grandmother baking for an Islamic feast was actually carried by her local Target store in Toledo.

Lanterns and crescents: more retailers court Ramadan buyers

With her 3-year-old daughter sitting inside a red Target shopping cart, Aya Khalil looked through the aisles with anticipation. The author was on a mission: See for herself that her children’s book about a boy and his grandmother baking for an Islamic feast was actually carried by her local Target store in Toledo.

Lanterns and crescents: More retailers court Ramadan buyers

As stores have accommodated for Easter and Christmas for centuries, I'm glad to see them bring in Ramadan items.

Lanterns and crescents: more retailers court Ramadan buyers

For this year’s Muslim holy month of Ramadan, Target rolled out its first dedicated Ramadan and Eid, or feast, collection, including decorations

Lanterns and crescents: More retailers court Ramadan buyers

For this year’s Muslim holy month, Target rolled out its first dedicated Ramadan and Eid collection, including decoration kits with crescent and lantern-shaped cutouts.