US EditionLangford distillery pours spirits into U.S. markets ahead of cocktail day
- Sheringham Distillery, based in Langford, plans a major expansion into Washington and California timed for World Cocktail Day on May 13, 2025.
- The expansion follows a year of quiet inroads into U.S. West Coast markets amid economic uncertainty and inflation-driven consumer spending lulls.
- The company will use targeted campaigns focusing on five products in nine markets with cocktail events, tastings, and incentives as part of a 'street-level approach'.
- Co-Founder Alayne MacIsaac explained that their products qualify for tariff exemptions under current trade agreements, and the U.S. Currently accounts for approximately 12% to 15% of the company's overall sales.
- Despite curbed expectations due to market challenges, Sheringham remains committed to growth, eyeing additional U.S. States like New York and Florida later in 2025.
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Island distiller Sheringham embarks on major U.S. expansion
In business, fortune tends to favour the bold. “There’s been a lot of points where people have said you’re crazy for doing this, or you’re crazy for doing that,” says Sheringham Distillery co-founder and master distiller Jason MacIsaac. Sheringham has expanded from a tiny operation in Shirley, to a small operation in Sooke, and now sits perched on a rapidly growing industrial area on Westshore Parkway in Langford overlooking Highway 14. Despite …
·Victoria, Canada
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