Freelander Name Returns as New SUV Debuts at Auto China 2026

Freelander 8: JLR and Chery Reinvent an Icon as an EV Brand

The Freelander name is back—but not in the way anyone expected. A decade after the original SUV disappeared, Jaguar Land Rover has revived the badge for 2026 as part of a bold new strategy with Chery. Instead of a single model, Freelander is now a standalone new energy vehicle (NEV) brand—and the Freelander 8 is its first production-intent SUV.Unveiled following its concept debut and showcased publicly at the Beijing Auto Show, the Freelander 8 …

The new Freelander 8 hopes to save Jaguar Land Rover in China

We are watching a famous nameplate make a surprising comeback. Jaguar Land Rover and Chery revealed the new Freelander 8 in China, and it's nothing like the small SUV you might remember from the early 2000s. The new version is a large vehicle that runs on electricity - a massive shift for both companies as they try to win over buyers who want modern electric cars. The live debut happened just after the first teaser photos appeared online, giving…

Land Rover Freelander revival in contention for Australia! Freelander 8 off-road SUV breaks cover at Auto China 2026

This post appeared first on Chasing Cars. Just weeks after China’s latest brand ‘Freelander’ broke the internet with its Concept97 off-roader, a new roadgoing model – known as the Freelander 8 – has appeared on stage at Auto China 2026. And its parent company seems keen to launch it in Australia.  The Freelander sub-brand is a joint venture between China’s Chery and England’s Jaguar Land Rover – itself a holding company owned by India’s Tata Mot…

Freelander name returns as new SUV debuts at Auto China 2026

The Freelander name is back on the scene, but this time it's not Land Rover. The new Freelander 8 was unveiled at Auto China 2026 as the first model from a joint project between Jaguar Land Rover and Chery, who have created a completely new brand for the occasion. It is a large, robustly designed SUV measuring 510 cm in length, positioning itself between the Land Rover Defender 110 and Land Rover Defender 130. Although it shares the name with th…