US EditionLamborghini appoints AUDI CEO as new development chief
3 Articles
3 Articles
After 28 years in the automotive industry and the last two years as CEO of a brand in China, there are few directors who have the panoramic picture of the sector as Fermín Soneira has. This asturian is the architect of the birth and consolidation of the brand AUDI (in capitals) in the Asian country, a job that has earned him the recognition of the Volkswagen Group since next July 1 will be the new technical responsible of Automobili Lamborghini …
Lamborghini appoints AUDI CEO as new development chief
Movers and shakers: Fermín Soneira succeeds Rouven Mohr, who becomes Audi’s chief technical officer Welcome to Movers and Shakers, an Autocar Business feature covering the latest job moves from across the automotive industry. This page is updated regularly with all the biggest transfers, promotions and departures in the sector, covering everything you need to know. Name: Fermín Soneira Company: Lamborghini Role: Head of research and development…
Audi Group strengthens international leadership team
With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred S…
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