Ladbible owner grows revenue thanks to direct deals with brands

Ladbible owner grows revenue thanks to direct deals with brands

Ladbible owner LBG Media is investing in direct advertising ad sales in the UK and US in 2026 as it relies less on revenue share from tech platforms. LBG, which also publishes brands including Sportbible, Unilad, Gaming Bible, Tyla and Betches which expanded from the US to the UK last year, reported adjusted group revenue of £92m in the year to 30 September 2025, growth of 10% year on year. The total is adjusted to remove the impact of foreign e…

29% US revenue growth and half billion audience drives solid results for LADbible

LBG Media Group, the group behind the LADbible network of websites and social media brands, has revealed stronger sales growth and earnings after tapping more into generative AI and its continued engagement with younger readers.

Stronger sales at LadBible owner amid generative AI growth

LBG Media bosses hailed a ‘strong performance’ over the past year as a result and indicated it could make acquisitions to drive further growth.

LBG Media impresses market

LBG Media, the digital publisher and owner of LADBible, whose marketing mantra “is to entertain and delight young adults making them laugh, think and act”, has released its full–year 2025 results. Overall revenue grew 13 per cent to £92.2 million (€106.9m), while growth in their Direct US division expanded 29 per cent. LBG stated: “Unparalleled engagement […]

LADbible-owner LBG Media reports adjusted revenue up 10% YoY to £92M in the year to September 30, pre-tax profit down 3% to £14M, and £49.7M in direct revenue

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Ladbible parent LBG touts ‘excellent progress’ in US – Northern Financial Review

LBG Media plc, the Manchester-based online publisher of LADbible and other brands for a young adult demographic, said its revenue and profit for the year to September 30, 2025, were in line with market expectations, as it made “excellent progress” in the US. LBG reported “double-digit revenue growth and continued profit growth” with revenue of £92.2 million, up 10% at constant currency, and adjusted EBITDA of £25.2 million, up 3%. “In the UK, th…