Kylie Jenner Is Alo’s Latest Campaign Star As The $6.8 Trillion Wellness Economy Continues To Reshape Retail
The campaign highlights wellness beyond the spotlight and features ALO’s Pink Marshmallow pieces, shot by Mert & Marcus.
6 Articles
6 Articles
Kylie Jenner Is Alo’s Latest Campaign Star As The $6.8 Trillion Wellness Economy Continues To Reshape Retail
Alo taps Kylie Jenner for its latest campaign as the $6.8 trillion wellness economy pushes the brand beyond activewear into beauty, travel and experiences.
Kylie Jenner Stars In Alo Yoga’s Pink Marshmallow Campaign
Kylie Jenner Stars in Alo Yoga’s Pink Marshmallow Campaign The Pink Marshmallow campaign casts the Kylie Cosmetics founder as the face of a softer wellness story, landing as Alo, Lululemon and Vuori escalate their fight for a younger shopper LOS ANGELES — Alo is betting that Kylie Jenner can sell a quieter kind of wellness than the performance-first marketing its bigger rivals lean on. The Kylie Cosmetics founder fronts the label’s new Pink Mars…
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