First came the functional coffees. Then the gums, the shots, the hyperprotein recipes and an infinity of products that promise to make the routine of care with the body more practical and, why not, more unstable. Now, the novelty that circulates in the nets has a curiously unglamourous appearance: a red jelly sold in small bags. From 'proteinmaxxing' to diet: why Virginia Fonseca and other famous put the protein in the center of the diet? Ube: t…
First came the functional coffees. Then the gums, the shots, the hyperprotein recipes and an infinity of products that promise to make the routine of care with the body more practical and, why not, more unstable. Now, the novelty that circulates in the nets has a curiously unglamourous appearance: a red jelly sold in small bags. From 'proteinmaxxing' to diet: why Virginia Fonseca and other famous put the protein in the center of the diet? Ube: t…