Kylie Jenner Wears $50 Million Fantasy Bra in Victoria's Secret Debut
The reality star wore the brand’s most valuable Fantasy Bra, a $50 million piece with more than 4,400 diamonds, as Victoria’s Secret revived the design.
- On Sunday, Oct. 18, Kylie Jenner made her Victoria's Secret Fashion Show debut wearing the $50 million Fantasy Bra, marking the iconic showpiece's return after an eight-year hiatus.
- Victoria's Secret partnered with jeweler Jacob Arabo of Jacob & Co. to reimagine the tradition dating back to 1996, with Arabo stating, "My vision was to create a piece of high jewelry that could be worn as a bra."
- The design features 4,410 natural diamonds and a 75.54-carat yellow diamond worth approximately $32 million; crafted from 3,218 components, the piece weighs under 1.8kg and is the most valuable Fantasy Bra ever created.
- At Sony Pictures Studios in Culver City, Calif., Jenner was supported by boyfriend Timothee Chalamet and mother Kris Jenner as her surprise appearance on the runway generated gasps from the crowd.
- Victoria's Secret executive Selman called Jenner a "cultural powerhouse" who "extends beyond fashion," signaling a new direction for the brand following its last Fantasy Bra appearance in 2018 featuring Elsa Hosk.
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94 Articles
One of the surprises of the Victoria's Secret Fashion Show was influencer Kylie Jenner, who walked the runway in Los Angeles wearing a bra worth $50 million (€44.6 million). She was accompanied by her boyfriend, actor Timothée Chalamet, and mother Kris Jenner from the front row, both beaming with pride.
The value of the special garment is estimated at $50 million.
Victoria’s Secret reboots its fantasy with a $50M diamond bra
By Leah Dolan. Photographs by Jennelle Fong for CNN Los Angeles (CNN) — On Sunday night, just when you thought the megawatt spectacle that is the Victoria’s Secret runway show couldn’t get any glitzier, out struts Kylie Jenner in a $50 million diamond brasserie.The “Fantasy Bra” is a Victoria’s Secret signature stunt — since 1996,
Seychelles: Nostalgia, Pop Spectacle, and Kylie Jenner's $50m Winged Debut At the Victoria's Secret Fashion Show
For decades, the Victoria's Secret Fashion Show sat at the very epicenter of pop culture. It was a cultural monolith where supermodels became household names, live musical performances defined radio trends, and sparkling angel wings served as the ultimate symbol of hyper-glamorous escapism. After years of brand soul-searching, strategic pivots, and modern re-imagining, Victoria's Secret returned to the runway--and this time, it brought the full …
Kylie Jenner wore a $50 million diamond bra on the Victoria’s Secret runway
Embed from Getty Images I kind of feel for Victoria’s Secret at this point. People have tried to cancel them, people have tried to make them go woke, and people have tried to reclaim the brand and nothing really works. VS is too cheesy to go woke and too silly to cancel. It’s sort of […] Source
Kylie Jenner makes Victoria’s Secret runway debut in $50 million fantasy bra studded with 4,410 diamonds
Kylie Jenner brought Victoria’s Secret’s iconic Fantasy Bra back into the spotlight in 2026. From Claudia Schiffer’s 1996 debut to its $50 million latest edition, explore the history of the luxury lingerie creation.
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