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Kylie Jenner Broke The Internet In SKIMS' Sexy Underwear Campaign

Summary by Bustle
Courtesy of SKIMSKylie Jenner just starred in another series of spicy ads — but it’s not for her ready-to-wear label, Khy. On Wednesday, Feb. 11, the reality TV star lent her modeling prowess to promote a different KarJenner empire: Kim Kardashian’s SKIMS. And, like her big sis, she practically broke the internet.Kylie’s Underwear-Clad AdsOn Tuesday, Feb. 17, SKIMS is set to launch Everyday Cotton, a new line of premium cotton bras and underwear…

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Wow, wow, wow! These sisters know exactly how to make headlines. Although the Kardashian-Jenners have long been known for their free-will appearances, Kylie still has one on it this time – and for no one less than her big sister Kim. For the latest SKIMS campaign, Kylie slips into the brand-new "Everyday Cotton" collection and presents the brand's most scarce cotton lingerie to date. In front of the lens of star photographer Mert Alas, shots wer…

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Skims introduced the new Everyday Cotton line, an addition to the brand's collection that focuses on comfort, quality and everyday functionality.

SKIMS' marketing machine is firing on all cylinders again. The brand founded by Kim Kardashian is launching its new Everyday Cotton line with a familiar face: Kylie Jenner, the star of the campaign photographed by Mert Alas. The collection introduces ten new designs focused on essential pieces: bras and underwear designed for everyday wear. Among the standout pieces are the Triangle Bralette and the Thong, showcased in neutral shades like "Cocoa…

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Maxim broke the news in on Friday, February 13, 2026.
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