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Kylie Jenner, Selena Gomez and Hailey Bieber's brands dominate beauty's creator economy. Fame is only part of the reason
Summary by Fortune
2 Articles
2 Articles
Kylie Jenner, Selena Gomez and Hailey Bieber's brands dominate beauty's creator economy. Fame is only part of the reason
Celebrity-founded companies claimed half of the top 10 spots in a new ranking of beauty brands by creator marketing performance. But a string of shutdowns shows star power alone doesn't build a lasting business.
·New York, United States
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According to the Creator Advantage 2026 report by Traackr, five of the ten beauty brands with the best performances in creator marketing have been founded by celebrities. A signal of how personal influence can turn into a real competitive advantage. The article Kylie Jenner, Selena Gomez and Hailey Bieber dominate the creator economy of beauty comes from Fortune Italy.
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