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Kyle Lowry's new role: NBA analyst for Prime Video, even while still playing for the 76ers

Kyle Lowry will make select appearances during the 2025-26 NBA season on Prime Video and take on expanded analyst duties in coming years, marking a unique player-media role.

  • Prime Video announced Thursday it hired Kyle Lowry, Philadelphia 76ers guard, as an NBA on Prime analyst while he remains an active player making select appearances this season.
  • As a late-career move, Lowry is building a media profile ahead of retirement, joining Prime Video and following peers like Paul George and Jared McCain into broadcasting.
  • Lowry's resume — six All-Star selections, Olympic gold and a 2019 title — stands out as he enters his 20th NBA season, joining an elite group of players.
  • Prime signed Lowry to a multi-year deal with plans to expand his role over time, and Amina Hussein praised his authenticity and game knowledge while Lowry committed to sharing insights.
  • NBA on Prime begins Oct. 24 with a doubleheader, and Amazon will air 66 regular-season games plus tournament and playoff coverage this season.
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Sportsnet broke the news in Canada on Thursday, September 25, 2025.
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