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Kwadrat: Effective Communication in Smes Is Not a Project, but a Continuous Process
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Trade fair appearance, LinkedIn presence and company website run side by side in many companies instead of interacting. Konstantin Katsikis, founder of the agency KWADRAT, explains why B2B communication only develops effect when these channels are coordinated. Editorial plans are adhered to, channels are regularly played and content professionally designed. However, the effect often remains.
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