US EditionKruidvat under fire for advertising laundry detergent as Mother's Day gift idea
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Kruidvat under fire for advertising laundry detergent as Mother's Day gift idea
A faux pas for Kruidvat. The Dutch drugstore chain’s advertising brochure for Mother’s Day gifts includes laundry detergent. Stereotypical and sexist, according to responses on social media and women’s rights organizations.“We’re stuck in 1953,” one woman wrote on LinkedIn in response to the flyer. It states: “Surprise mom wth the most beautiful gifts!” advertising fragrance, shower gel, jewelry, and laundry detergent.
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