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Kristin Scott Thomas Stars in John Lewis Christmas ad with Toy Dog Pickles

The festive campaign features a new Sam Fender cover, a children’s choir and proceeds from the single for two charities.

  • On Tuesday, John Lewis unveiled its 20th Christmas advert, starring actress Dame Kristin Scott Thomas and musician Sam Fender in a story about rediscovering thoughtful gift-giving.
  • The short film follows grandmother Gloria, played by Thomas, as she embarks on a London shopping mission with a vintage toy dog named Pickles, voiced by comedian Paul Whitehouse.
  • Re-Recording the Rolling Stones classic 'You Can't Always Get What You Want,' Fender collaborated with the John Spence Community High School choir and the Easington Colliery Band.
  • Profits from the single will support the Teenage Cancer Trust and Action for Children, following the campaign's broadcast debut on ITV and Channel 4 tonight.
  • Marketing director Rosie Hanley stated the message, 'Don't give up on giving,' encourages customers to choose thoughtful presents rather than simply resorting to cash envelopes.
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Kristin Scott Thomas stars in John Lewis's Xmas advert with a talking dog

This year’s advert comes with the tagline: ‘Don't give up on giving’

·London, United Kingdom
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ITV broke the news in London, United Kingdom on Monday, November 2, 2026.
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