Kraft Heinz to Launch High-Protein Mac & Cheese Under ...

Kraft announces protein-enriched mac and cheese product

The product will be available in two flavors: original and white cheddar.

What new Kraft protein mac-and-cheese launched?

Kraft’s new protein mac and cheese product Kraft Mac & Cheese is adding a protein focused option to its lineup with a new product called PowerMac, designed to “join the protein parade.” The concept is straightforward: the familiar boxed mac and cheese format is being repositioned toward consumers…

Review: Kraft PowerMac Joins The Protein Party With A Bulked Up Version Of Its Classic Mac N Cheese

Kraft has launched PowerMac, a new mac and cheese with more protein and fiber. We tried it to see what it's like and how it compares to the original.

Kraft Mac & Cheese Unveils PowerMac

USA | Kraft Mac & Cheese has introduced PowerMac, a brand-new innovation delivering 17g of protein and 6g of fibre per serving. Kraft has...

Kraft Heinz Launches PowerMac High-Protein Mac & Cheese to Capture Health-Focused Consumers

Kraft Heinz is launching a new high-protein Mac & Cheese line called PowerMac in April 2026 to help people get more nutrition from their favorite comfort food. This new version contains 17 grams of protein and 6 grams of fiber in every serving, which is double the protein and six times the fiber of the original blue box product. By introducing PowerMac for $2.99 a box, the company hopes to attract health-conscious shoppers who usually buy more e…