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KPop Demon Hunters’ Reign On Netflix May Finally Be Ending

KPop Demon Hunters features Korean mythology and four Billboard Hot 100 hits, appealing broadly and driving sing-along screenings that boosted its theatrical success.

  • Netflix's KPop Demon Hunters became its most viewed movie of all time and released a successful singalong theatrical version in August.
  • This success follows a study showing that Gen Alpha prefers theater outings and premium formats, fueled by familiarity with smartphones and streaming services as defaults.
  • KPop Demon Hunters blends Korean mythology with adult themes and a hit soundtrack, helping it break the typical 'kids movie' bubble and appeal broadly.
  • The study surveyed about 6,100 U.S. moviegoers aged 6 to 60, finding 29% of Gen Alpha interested in singalongs and 65% favoring premium large formats.
  • These trends suggest that targeted films like KPop Demon Hunters may reinvigorate theatrical attendance among younger viewers and shift animation marketing strategies.
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In less than three months, "KPop Demon Hunters" was viewed 236 million times on Netflix, and the songs from the movie became hits. What's going on?

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My Teen Loves ‘KPop Demon Hunters’ — and So Do I

When my 14-year-old started raving about Netflix sleeper hit “KPop Demon Hunters,” an animated film about a Korean girl band battling demons trying to steal human souls, I didn’t give it a lot of thought. But after she’d watched it…

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The Verge broke the news in United States on Friday, August 29, 2025.
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