Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover

Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover

Parent company Kraft Heinz is trying to reverse slumping sales by modernizing many of its legacy brands.

The New Wave of Refreshment: Inside the 2026 Kool-Aid Hydration Remake

Kool-Aid reinvents its iconic image by launching sugar-free hydration mixes with essential electrolytes to appeal to modern, health-conscious consumers.

How does sugar-free Kool-Aid differ?

Sugar free, dye free Kool Aid adds electrolytes Kool Aid has introduced a new mix designed to replace some of the role of sports drinks, with claims that it is sugar free and dye free. The product comes in three flavors—tropical punch, grape, and blue raspberry lemonade—and it is positioned as a…