Koddi and Comcast's Universal Ads Ink Deal to Target Streaming Ads With Commerce Data

Koddi and Comcast's Universal Ads Ink Deal to Target Streaming Ads With Commerce Data

The tie-up aims to simplify TV buying with first-party audiences.

Koddi and Universal Ads Partner to Bring the Best of CTV Advertising to Retail Media

Koddi, the leading commerce media platform for enterprises, announced a strategic partnership with Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, that brings TV advertising to Koddi’s platform for the first time. The partnership enables advertisers to plan, activate, and measure TV and commerce media campaigns from a single platform. At the same time, they can reach high-intent retailer audi…

Universal Ads Adds Koddi As A Connected TV Partner

A Fort Worth, Tex.-based commerce media platform for enterprises has entered into a strategic partnership with Universal Ads, giving brands the ability to create, buy and measure ads across premium video. The agreement brings TV advertising to Koddi’s platform for the first time. The benefit? An advertiser can reach “high-intent retailer audiences in premium environments with measurable impact tied directly to performance outcomes like closed lo…