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Klarna celebrates Latitude Festival sponsorship with ambitious activation

Summary by Marketing Beat
Fintech firm Klarna is celebrating its status as Latitude Festival 2025’s headline sponsor with its biggest UK festival activation to date, titled ‘Camp Klarna’. According to the Swedish brand: “Camp Klarna is a pastel-hued pitstop designed to elevate the festival experience.” To mark the sponsorship, attendees will be gifted “DIY festival survival kits” for the weekend. The large-scale activation is also set to include arts and crafts, games, c…
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Marketing Beat broke the news in on Monday, July 14, 2025.
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