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Kim Kardashian’s Daughter North West Models for First Time in 5 Years in New SKIMS Campaign

North West stars in SKIMS x Cactus Plant Flea Market holiday campaign showcasing bold, playful loungewear for men, women and kids, marking her first SKIMS shoot since 2020.

  • SKIMS announced its holiday capsule starring North West in a campaign available Nov. 20, featuring her as the lead model for the SKIMS x Cactus Plant Flea Market collection.
  • Kim Kardashian, SKIMS founder, said having North West, 12-year-old, makes the campaign special because she brings personality and marks her first SKIMS appearance since 2020.
  • Shot in a holiday dining-room set, the ad also features Ken Carson, Mariah the Scientist, Beabadoobee, Madeline Argy and Veneda Carter with daughter Bobbi, while North wears teal braids, a graphic hoodie, sweatpants and furry boots.
  • Public reaction to the campaign reignited debate over children modeling adult-styled looks after a TikTok of North West with fake tattoos sparked uproar, and Kim Kardashian asked for grace while acknowledging a public mistake.
  • Featuring other artists and influencers, the campaign also underscores SKIMS' holiday reinvention, with the limited capsule including snowmen, doves, teddy bears, and items for men, women, and kids.
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Page Six broke the news in on Monday, November 17, 2025.
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