Kill Boring Dead launches campaign for Cathay Pacific targeting younger travellers

Kill Boring Dead launches campaign for Cathay Pacific targeting younger travellers

Creative agency Kill Boring Dead has launched its first campaign for Cathay Pacific, focusing on creator-led content for Tiktok. The campaign aims to connect with younger travellers through authentic storytelling rather than traditional advertising methods. The announcement: Social-first creative agency Kill Boring Dead (KBD) has launched its first campaign for Cathay Pacific since being appointed to the business earlier this year, as a creative…

Cathay Pacific bets on TikTok with creator-led campaign

Cathay Pacific has become the latest airline to shift away from traditional online advertising, turning instead to creator-led storytelling.

Kill Boring Dead launches first campaign for Cathay Pacific with creator-led TikTok strategy

The new campaign marks a deliberate shift away from traditional airline advertising, leaning instead into creator-led storytelling designed to feel native to TikTok and resonate