Kiko Kostadinov, Designer: “I Never Wanted the Brand to Revolve Around My Experience as an Immigrant”

El Pais

Lean Left

Factuality

Ownership

There was a time when Kiko Kostadinov (Plovdiv, Bulgaria, 36) was afraid to become someone he was not. It was in 2019, when he realized that his sneakers collaborations with the Japanese brand Asics had become so popular that, if he wanted to, he could have become a designer of sneakers. But that was not his intention. “People like to box you and I didn’t want to be in a box, but in the center of the room, to go wherever I wanted to,” explains t…