Kia's Tasman Sales Are Far Worse Than Expected

Kia's Tasman Sales Are Far Worse Than Expected

Tasman is tracking at half of Kia’s original Aussie forecast. Entry-level fleet-focused trims aren’t gaining enough traction. Kia cites competition and scattered demand as key obstacles. Kia’s move into the midsize pickup market hasn’t unfolded quite as the company envisioned. Ambitions were high, with talk of 20,000 Tasman units in the first year on Australian roads. Yet reality has proven far more modest, and the Tasman’s early months have bee…

Kia Tasman won’t hit 20,000 sales target, exec blames aggressive tactics of rival ute makers, not styling

This post appeared first on Chasing Cars. Kia Australia will almost certainly fall short of its self-imposed Tasman ute sales target of 20,000 deliveries in its first 12 months on sale, with a senior brand executive mainly chalking the shortfall up to aggressive discounting on other dual-cab utes. At the national launch of the Tasman in July 2025, Kia Australia chief executive officer Damien Meredith was unequivocal that the South Korean brand w…